Ice cream is usually bought at a shop counter. Superjeo gives Lazza Ice Creams a direct online channel, where customers explore the range, order, and get it delivered to their door.
- 1direct online channel for Lazza
- 0ways to buy: in store and online
- 0limits on buying removed
- Client
- Superjeo, online ordering for Lazza Ice Creams
- Business
- Ice cream retail: Lazza ice creams, traditionally sold through physical outlets
- Before
- Customers bought by visiting a store; there was no dedicated way to order online
- What we built
- An online ice cream ordering and delivery platform, from product discovery to the doorstep
The situation
Ice cream has always been an in-store purchase. To buy Lazza, a customer had to be at a retail outlet.
That left a gap. There was no dedicated way to explore the range, choose, and order without making the trip.
Superjeo was created to close it: a direct digital channel for Lazza ice creams, built around online shopping and home delivery.
The ice cream was already on the shelves. Buying it still meant going to them.
Before
Buying ice cream meant going to the shop.
- Do you deliver? I can't come to the shop today
- Sorry, only in store for now
- Which flavours do you have this week?
- Best to come in and see the freezer
- Can I order a family pack for a party on Sunday?
- You'll need to pick it up from the outlet
Every sale depended on a visit to the store
After
Explore, order and get it delivered, from a phone.
- Browse the Lazza rangeFlavours and packs, with detailsOnline
- Order placedCheckout in a few tapsOnline
- Out for deliveryOn its way to your doorDelivery
- Delivered homeNo trip to the storeDelivery
The stores are still there. They're just not the only way to buy.
Pain points
What stood between Lazza ice creams and customers who wanted them at home.
- 01
A purchase needed a visit
Customers had to go to a physical outlet to buy.
Sales depended on footfall
- 02
No way to explore the range online
Customers couldn't browse the products before deciding.
Choice limited to what was in front of them
- 03
No home delivery channel
There was no dedicated way to order ice cream for delivery.
Customers who couldn't visit didn't buy
How we worked
We worked to one goal: make buying Lazza online as simple as buying it at the counter.
- 01
Define the channel
A direct digital channel for Lazza, where customers explore and order without depending on an in-store purchase.
- 02
Design the journey
Product discovery and ordering built into one digital customer journey, from browsing the range to checkout.
- 03
Connect delivery
Online orders tied to home delivery, so the store is no longer the only way to buy.
Limits removed
Three limits on buying ice cream that no longer apply.
Each line below was a point where a sale depended on a store visit. Superjeo takes it away.
- Buying meant visiting an outletIn-store purchase onlyOnline ordering
- Choosing meant seeing the freezerBrowse in personProduct discovery online
- Getting it home was up to the customerCarry it back yourselfHome delivery
What stayed the same: the Lazza products customers already know. Superjeo adds a channel; it doesn't replace the stores.
What we built
One online channel, from browsing to the doorstep.
Product discovery
Customers explore Lazza ice creams online before they order.
ReplacedSeeing the range only at the outlet
Online ordering
Choose, add to cart and order from a phone.
ReplacedIn-store purchase only
Home delivery
Orders delivered to the customer's door.
ReplacedCarrying it home from the shop
A direct sales channel
A digital channel for the brand, alongside its physical outlets.
ReplacedDepending entirely on store visits
What changed
Lazza ice creams can now be bought without going to the store.
- Customers explore the range and order online.
- Orders are delivered home, extending convenience beyond store visits.
- Lazza has a direct digital sales channel alongside its outlets.
How HowinCloud works
We build around how your business already sells. For Superjeo, that meant taking a product people buy in store and giving it a direct online channel.